Purposeful viral marketing is one way in which something could go viral, and is one of the reasons why some songs have so many streams in a short space of time. From the famous egg photo on Instagram posted in early 2019 to wildly successful music video ‘Gangnam Style’ released back in 2012, viral content comes in all shapes and sizes. Secondly, there is no exact science to ‘going viral’. With Spotify’s vast audience, featuring on the platform is a good start for emerging and popular artists hoping to make an impact.

How do music artists get so many streams on Spotify?įirstly, Spotify is one of the most successful and popular music streaming services in the United States, and as of the first half of 2018 had the biggest share of music streaming subscribers in the world. As of the week ending February 10, 2022, 'Heat Waves' by Glass Animals was the most-streamed track on Spotify with 31.67 million streams worldwide, followed by abcdefu by GAYLE and 'STAY (with Justin Bieber)' by The Kid LAROI with just over 27 million streams.

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